Changi Secondary Cities Campaign
Changi Airport is actively promoting travel between China and Singapore by highlighting lesser-known cities.
The campaign encourages exploration beyond popular destinations,
shifting from being the first to visit well-known places to adopting a perspective where you become
the trailblazer discovering the unique charm of these lesser-explored locations.
Social Media Post
Creating compelling social media content for diverse accounts such as Head & Shoulders, KrisFlyer, IKEA, and Spotify,
including engaging Instagram stories and Instagram Reels. Tailoring posts to each brand's identity,
captivating audiences with KrisFlyer promotions, showcasing innovative IKEA designs and curating captivating Spotify playlists. Strategic use of visuals, copy, and hashtags maximizes reach,
fostering brand loyalty across multiple platforms, including the dynamic realm of Instagram stories.
IGS
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