Changi Secondary Cities Campaign

Changi Airport is actively promoting travel between China and Singapore by highlighting lesser-known cities.
The campaign encourages exploration beyond popular destinations,
shifting from being the first to visit well-known places to adopting a perspective where you become
the trailblazer discovering the unique charm of these lesser-explored locations.

CSC_social

Social Media Post


Creating compelling social media content for diverse accounts such as Head & Shoulders, KrisFlyer, IKEA, and Spotify,
including engaging Instagram stories and Instagram Reels. Tailoring posts to each brand's identity,
captivating audiences with KrisFlyer promotions, showcasing innovative IKEA designs and curating captivating Spotify playlists. Strategic use of visuals, copy, and hashtags maximizes reach,
fostering brand loyalty across multiple platforms, including the dynamic realm of Instagram stories.

 
 

IGS

Card 1

Card 1

Card 2

Card 2

Card 3

Card 1

Card 2

 
 

Kris+ Brand Campaign


Introducing vibrant brand launch ads for the Kris+ app, focusing on seamlessly
integrating into everyday lifestyles and offering enticing rewards programs for consumers to savor fantastic deals.
These ads play a pivotal role in reshaping the perception of Kris+, presenting it as a rewards-centric program
that unmistakably communicates the tangible benefits users can derive from the platform.
The aim is to highlight the value proposition, emphasizing the wealth of rewards and perks available to users,
thereby enhancing the overall appeal and understanding of Kris+ as a valuable addition to consumers' daily lives.