One opportunity. One encounter.
In Japan they have a saying; “ICHI-GO ICHI-E”.
“One opportunity. One encounter.”
This simply means that when you meet someone for the very first time, you treat that time as
the only time you will meet that person. Hence it has to be extra special, it has to be
the best experience that two people can have in that one moment.
It can also be interpreted as “for this time only,” “never again,” and “one chance in a lifetime.”
This is the experience of JAL. No matter how many times you fly you still get that feeling that they are trying to make
the best first impression.
JAL. Fly Once. Fly Always.
DSTA BRAND MANIFESTO
Dive into the heart of our brand manifesto as we champion the cause of defending science and technology.
Discover the meaning behind DSTA and unravel the impactful work they undertake.
Join us on a journey of innovation and progress, as we shed light on DSTA's mission
to shape a future powered by knowledge and advancements.
KEY VISUAL
Jewel Changi Airport
A Place of Wondrous Impossibilities
The Social and PR ideas you're about to see are integrated and anchored on the proposition that
Jewel is a place of wondrous impossibilities. ‘Wonder’ is a recurrent theme that will continuously flow through
all Jewel communications, just as it would for the launch film ‘Our First Visitors’.
ELECTROLUX FASHION CARE
BOLDER, FRESHER CLOTHES WITH EVERY WASH.
Finally, a washing machine that gets fashion. Washing machines have
so far been only viewed as functional things.
It’s almost like all the glamour and fashion of the clothes disappears
when they’re introduced into a washing machine.
And therefore, the discussion has always been about removing dirt,
or making clothes whiter.
Let’s be the first washing machine to associate directly with the fashion industry.
Any brand can wash clothes. Only one can be trusted with fashion.
FASHION FRONT LOADING DOORS - PRINT ADS
We will commission contemporary artists
to design a range of clip-on front-loading doors together as a series of Print ads.
online activation -
Pre washed by Electrolux
Whenever shoppers buy clothes on Lazada, Pret-a-porter or any other online stores, they will receive it pre-washed in an Electrolux stamped delivery pack.
