It’s always Happy Hour
at Changi

Changi is a special place where you have the permission to shop,
dine and relax whatever the time of day. It allows suspension of the normal.

 
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Insight

Traveling is a suspension of the norm and gives us permission to let go.

Idea

We leave our regular lives behind when we step into an airport. The anticipation of adventure is a special feeling that emboldens us to let go. And with limitless dining and retail bargains, Changi is the perfect place to indulge.

Whether it’s for yourself, your family, or the business traveller— we want to encourage people to let loose. Because it’s always Happy Hour at Changi.

TVC Campaign

In these videos, a bisecting line splits the screen between downtown and Changi.
People on the left experience negative downtown situations when they suddenly break the “wall” to escape to Changi
where it’s always Happy Hour.

 

Print Ads