SAMSUNG
FASHION STEPS OUT
@ ORCHARD
With the rising trend of online shopping, there are lesser people who are willing to spend in shops. Hence, Samsung and ORBA Singapore has collaborated to celebrate the launch of Samsung S7, as well as engaging the shoppers by bringing fashion runway to the streets of Orchard, hence, promoting the culture of fashion and shopping in Singapore.
FASHION STEP OUT (WEBSITE)
A digital platform was also launched together with the campaign.
The platform cover the highlights and news of the event, keeping viewers updated
of its latest happenings.
JEM FOLLOW OUR STARS
CHRISTMAS CAMPAIGN
Christmas is about dreams and wishing upon a star.
Hence, Christmas campaign for JEM this year is about reaching
for our own star and follow it.
JEM GLAM SQUAD
SPRING - SUMMER CAMPAIGN
JEM Spring/Summer campaign is about fashion and beauty. Celebrity stylists and make-up artists were invited to be part of this event to share their fashion and beauty tips. Hence, the Glam Squad was created to answer to the brief, to represent the main event and to encompass the entire idea behind the campaign.