OLAY
Art Direct the launch of Olay's latest products with tailored campaigns for the discerning markets of Thailand and Australia. Infused creativity, innovation, and cultural sensitivity to breathe life into the brand's aesthetics, ensuring a compelling and resonant connection with the target audience.
It’s a treat
to be loved
We want Changi’s Retail Brand to create that personal connection with consumers, through the messaging as well as the visual tone and manner.
Once we create this special bond, then we can have a wonderful relationship with our consumers.
It’s Alway Happy
Hour at Changi
Changi is a special place where you have the permission to shop, dine and relax whatever the time of day. It allows suspension of the normal.
Social Media
Social posts for various projects
that include Ikea, Kris+, Krisflyer & Spotify.
Pitch work
• DSTA Brand Manifesto
• JAL Fly Once, Fly Always.
• Electrolux
• PUB
• Milo packaging
KEY VISUAL
Selected key visuals from various projects
my ai journey
Embarking on my AI journey with MidJourney, all rendered content is created solely for non-commercial purposes.
POSM display design
• Rejoice
• Unilever
• J&J
Madebymate - Ui UX Design
A proposed app and UI/UX design for
E-Commerce platform.
Popeyes Fine chicken TVC
Being a “fine” city that Singapore is, we used the idea to market that Popeyes have very “fine” chicken, which also means, high quality and tasty chicken.
Fashion Retail Campaign
• SAMSUNG FASHION STEPS OUT
• JEM Retail mall campaign
Proactive Ideas
collateral / Design
• OCBC / UOB
• Kimtech
• Others